CUPERTINO, CA - JANUARY 8: Jonathan Ive, the British-born designer who heads up Apple's industrial design team, the creative genius who brought the world the iPod, iPhone, Power-book and MacBook. photographed January 8, 2004 at Apple Headquarters, Cupertino, California (Photo Paul Harris/Getty Images)
Someone who significantly made Apple a valuable company in world decided to leave now. Sir Jonathan Ive aka Jony Ive giving up Apple to startup a new venture named “LoveFrom”. In an interview to Financial Time the Chief of Apple’s hardware and software departments announced his resign soon to be implemented while his upcoming joint venture will keep Apple in business as their first client. Jony Ive said “It has been great to work with Apple for around three decades, this just seems to be a natural and gentle time to make decision,” he said.
Jony Ive put revolutionary changes in tech world introducing iMac as best use of personal computing in 1997 as major revolutionary change that was welcomed around the world. Mac thoroughly convinced personal computing a pleasure experience and put the new born Apple on winning track. Sir Jony Ive did not stop here as he later designed iPhone in 2007, MacBook in 2008, iPad 2010, Apple Watch in 2015 and AirPods in 2016. Almost all the major innovations of Apple involve one hand in common and that is Jony Ive who was knighted ‘Sir’ title by Queen in 2012.
CEO Apple Tim Cook appreciated Jony Ive saying “his role in Apple’s revival cannot be overstated”. Late Co-Founder of Apple Steve Jobs once declared Jony Ive his “Only spiritual partner in Apple”. He has played key role for company’s innovative approach and consecutive adorable product launch. Apple has decided to split hardware and software sections and not to appoint new head for posts immediately as there is already whispering environment inside company after its retail chief Angela Ahrendts left in April this year.
